OFFER MANAGEMENT & CRM
The CRM built for conventional and intermodal rail freight sales.
Create high-quality offers, manage your sales pipeline, and centralise every customer interaction — in one system designed for the realities of conventional and intermodal rail freight. Block trains, single wagon loads, intermodal, services, and asset rentals all on one platform.
Used by rail freight sales teams across Europe
THE PROBLEM
Rail freight sales lives in Excel and someone's inbox.
Sales in rail freight gets more complex every year. Requests, offers, pricing, and customer communication scattered across separate systems — errors slip in, decisions slow down, and tenders quietly walk away.
Sales in spreadsheets
Offers built in Excel. Pipeline tracked in a separate file. Customer notes in a colleague's inbox. By the time you reconcile, the tender deadline has passed.
Generic CRM can't price rail
Salesforce, HubSpot, Pipedrive — none were built for block trains, single wagon loads, or multi-leg rail pricing. Locos, wagons, personnel, energy, traction, tracks: none fit a generic field. Your team prices on instinct, and margin walks.
No visibility across entities
Multi-entity sales operations run six processes in six different entities. Various templates, scattered information, throughput times that stretch across weeks. Management sees the result, not the pipeline.
THE RAIL-FLOW ANSWER
One rail-specific platform for offers, pipeline, and customers.
Every opportunity, every offer, every customer note in one system. Pipeline, calculator, templates, and customer history visible from the same screen. Don’t miss out requests from the whole market powered by integrated Rail-Flow PTM.
Rail-specific opportunities and pipeline
Track every tender from first contact to award. Block trains, single wagon loads, intermodal, services, and asset rentals — each with the right offer form, the right fields, and the right workflow.
Calculator with rail cost components
Price every route stretch by stretch. Locomotives, wagons, energy, personnel, tracks, services — all reflected. Bottom-up cost build-up or top-down target margin. Transfer the result straight to the offer.
One sales architecture across entities
Multi-entity corporate structures with role-based permissions and holding hierarchies. Per-entity templates and pipeline stages — one shared customer database underneath. You can run multiple entities on this today.
HOW IT WORKS
From the opportunity to the deal - every request, every offer, every customer.
Rail-Flow guides every sales motion along the complete sales process – develop opportunities to deals, create offers and close them!
Opportunity
Don’t miss out every request or tender from PTM, email, or phone. Track stage, expected revenue, and closing probability. See the full request — routes, volumes, deadline, customer contact — alongside your pipeline view. Cluster customers, contacts, and opportunities into Key Accounts and Selling Centers.
Calculate standardised offer
Build offers per tender type — block train, single wagon, intermodal, services, asset rental. Add routes, volumes, train parameters. Use the Calculator to price stretch by stretch with rail-specific components (locos, wagons, personnel, tracks, energy, services). Generate your standardized offer document, send via email — one screen.
Close and handover to operations
Track offer status through draft, submitted, partially accepted, fully accepted. The customer can accept or reject per transport lane — your pipeline reflects every outcome. Won contracts flow seamlessly into the Transport Management System for execution.
"ROM bringt mit, was wir im Schienengüterverkehr für Angebote tatsächlich brauchen. Wir arbeiten gerne damit."
OFFER MANAGEMENT & CRM
See it on your sales pipeline.
Walk through your specific tender mix, pricing complexity, and pipeline workflow with a rail freight sales specialist.
KEY FEATURES
Capabilities that change how rail freight sales runs.
From the calculator that prices stretch by stretch to the architecture that runs multiple entities on one platform — every feature on this page works as one connected workflow.
Price every tender stretch by stretch.
Offer Calculation
The calculation engine considers all cost factors and one-time expenses to identify the most profitable setup. Manage and update prices, log change history, define target margins, simulate scenarios, and instantly see the offer price.
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Close every transport. Faster.
Efficient Offer Creation
Quick professional offer generation supported by text modules, customizable corporate layouts and multi-lingual support.
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One pipeline with every tender and every forecast
Opportunity Management and Sales Analytics
Dashboards for Opportunity pipeline, revenue forecast and other KPI reporting for advanced sales steering and optimize resource allocation.
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Customer Stories
See how operators and forwarders run their logistics with Rail-Flow ROM
Real results from companies using Offer Management todigitise their rail and intermodal operations.
Railway Operator
Running Offer Management & Transport execution for European Vision Rail
Captrain runs six legal entities across European rail freight markets. Before Rail-Flow: each entity managed sales separately, scattered information, inconsistent offer templates, through put times that stretched across weeks, and management with no view of the pipeline across the group. With Rail-Flow Offer Management and CRM: one sales architecture, six brands, one shared customer database underneath. Pipeline visibility from inquiry to award across every entity, and standardised offer documents that reflect the right brand, the right contract terms, every time.
MORE FEATURES
Everything else Offer Management & CRM handles.
Beyond the calculator, the pipeline, and the multi-entity architecture, the platform covers every workflow a rail freight sales team runs day to day.
All transport modes and more
Create offers for intermodal and rail freight, regular and spot trains, wagon or loco rental and additional services.
Customer Relationship Management
Centralized customer and contact database, documentation of interaction, task management and automated follow-ups that strengthen customer relationship.
Collaboration and Integration
Offer can be coordinated across complex company structures with seamless integration into Rail-Flow TMS and ERP and supports other exports.
Calendar & Mail Sync
Two way sync with Outlook, MS 365, and G suite. Customer emails meetings and follow ups all visible on the opportunity. No copy paste between systems, no missed touch points.
Receive more transport requests
Traffic requests from Purchase and Tender Management are automatically displayed and integrated.
Frequently new features
The Offer Management is frequently updated, adding new features. Anything missing? Contact us.
DISCOVER OUR OFFER MANAGEMENT AND CRM
Book a ROM demo tailored to your sales team.
See your pipeline the way your team would actually use it. Walk through multi-entity sales architecture, live. Join Europe's leading rail freight sales teams. Personalized demo with a rail freight specialist.
Jan Carbach
Product Manager
j.carbach@rail-flow.com
Frequently asked questions
What rail freight sales leaders ask before signing. Anything missing? Ask during the demo
Have a question that's not covered here? Reach out and we'll get back to you within one business day.
ROM is the rail-specific CRM and offer-management system in the Rail-Flow platform. It covers the full sell-side sales motion: opportunities, customer records, multi-leg pricing with a calculator, offer documents, pipeline visibility, and award handover to the TMS for execution. Built for the realities of rail freight sales — every tender type, every cost component, every multi-entity setup.
Block trains, single wagon loads, intermodal load units, services (e.g. shunting w and w/o traction), and asset rentals (wagons and locomotives) — each with its own data model and pricing logic. Custom tender types can be added on request.
Yes. Some ROM customers run alongside an existing corporate CRM for general account management. ROM handles the rail-specific sales motion (tenders, pricing, multi-leg offers); the corporate CRM handles account-level relationships. API and data sync available for relevant fields.
Stretch-by-stretch pricing with rail-specific cost components (locomotives, wagons, energy, personnel, traction, tracks, services, foreign currency). Re-usable calculation templates and price list management.
Tenders or single requests from PTM flow straight into the ROM pipeline – you won’t lose any sales opportunities. Won contracts in ROM flow into the TMS for execution. The same customer record runs across modules. ROM standalone or as part of the platform — your choice.
MORE PRODUCTS
Explore the other Order-to-Cash software products
Transport Management is one part of the platform. These products connect seamlessly to extend your operational coverage.
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Transport Management (TMS)
Plan, dispatch, track, and invoice every transport your fleet runs. Orders, trains, and wagons connected on one platform — no double entry, no reconciliation lag.
Fleet Management
Manage wagons, locos, and rolling stock with full life-cycle visibility and telematics integrations.
Terminal Operating System
Manage terminal operations end-to-end: gate-in/out, container handling, slot management, and yard planning.