Highlights Staalduinen case:
- Orders from medium-sized customers were still processed manually
- A lot of valuable time was lost
- Shortage on the labor market required a smart solution
- Automatic Order Entry (AOE) solution live within a few weeks
- Enormous reduction in order processing times
- More time for optimal planning increases customer satisfaction
- 95% of all orders now converted automatically
“Delays in order processing are something of the past. That gives so much peace of mind and confidence in the department.”
Natascha van Staalduinen
Staalduinen Logistics specializes in the storage, transport, and logistics of liquids, such as lubricants, liquid fertilizers and AdBlue. As a niche player, the company supplies customers in Western Europe via a vast intermodal network and with over 80 tank trucks. The products are unloaded in batches at car garages, filling stations, market gardeners and sea-going vessels.
When a company has been active for over 100 years, it is clear that it is doing something right. Staalduinen is continuously improving processes and taking care of customers by offering the best possible solution for their logistics issues – Day in, day out. This includes great IT solutions. The transport company receives orders from large clients automatically via EDI connections. Until recently orders of medium-sized clients were received via e-mail and entered manually. This led to a loss of valuable time.
Tight labor market
Business Development Coordinator Natascha took us back to the challenge of Staalduinen: “We have noticed people don’t like to copy, paste and retype order information. Moreover, these activities are error-prone. In this tight labor market, as a company you are looking for solutions that can eliminate this manual work. Especially at peak times order processing is delayed. Establishing EDI connections with customers is not always easy, it costs time and money. With the plug-and-play tool, we were able to get started quickly.”
Unique solution in the market
The Automatic Order Entry solution is well known in the market and has already been implemented at over 40 logistics companies. Every day, tens of thousands order lines are processed automatically with this solution. Using standard integrations, you can quickly convert orders into order data in Transport Management Systems. The implementation process always starts with the correct reading of the submitted orders. Each customer order has its own peculiarities, such as the unique structure of a PDF document.
Achieving results quickly
“The nice thing about the Automatic Order Entry is that it can be implemented within a few weeks. If you want to achieve results quickly, the solution will deliver. Converting PDF files to orders in your system is a unique solution and easy to set up. Rail-Flow sets up 10 customer templates and teaches the team how to do it. If there are questions or changes that need to be made, the team always responds quickly. Once the correct order information automatically enters the correct field in our TMS, order processing runs like clockwork. Delays in order processing are now truly a thing of the past. That gives the department so much peace of mind and confidence,” says Natascha enthusiastically.
Faster order processing
Staalduinen has now been live for over 18 months. The time taken to process orders has dropped from 2 hours to half an hour a day. Natascha explains: “That’s just a huge win for us. With the Automatic Order Entry, we are already saving one working day per week. Especially at peak times, it is great that the system takes over the manual work. Even when our regular planner is on vacation, everything just keeps going. It offers us continuity. You see that the planners, who were skeptical at first, now fully embrace the solution. They have more time for optimizing the planning, which in turn increases customer satisfaction. We now convert 95% of our orders automatically and we assume that this will grow to nearly 99%.”